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Mobile

The Results Are In: Is Cyber Monday Still Relevant?

The holiday shopping season got off to a strong start this year with Thanksgiving Day, Black Friday and Cyber Monday all reaching new records, with an increase in online sales at 32 percent, 26 percent, and 17 percent respectively. Online traffic is growing leaps and bounds, but does Cyber Monday’s digital growth, seemingly stunted compared to its offline counterparts, spell disaster for the cyber-centric holiday? Not exactly.

According to Adobe’s 2014 Digital Index Online Shopping data, Cyber Monday online sales in the U.S. totaled $2.65 billion, overtaking last year’s Cyber Monday as the biggest online shopping day in history. While many observers, from journalists to analysts, have speculated the death of Cyber Monday, we think the data tells a more valuable story.

Cyber Monday is not dead, but as consumer preference shifts, the concept is becoming obsolete and brands will have to adjust. The term “online shopping” is becoming redundant terminology for “shopping,” period. This is because the gap between online and offline consumer behavior is closing.

How to Succeed in the Mobile Movement

The Internet as we knew it is no more. Mobile is the new Internet, and it’s better.

Amazon Brings Live, Video Support to the Fire Phone: Why Brands Need to Double-Down on Rich, High-Touch Engagement

You may have read headlines last year when Amazon decided to bring an unprecedented service to its Kindle device.

Facebook and WhatsApp: The $19 Billion Consumer Connection

What’s the big deal with WhatsApp? Yesterday’s acquisition of WhatsApp by Facebook for an estimated $19 billion tells us that the startup represents more than just a simple SMS alternative.

The Omni-Channel Experience: How To Maximize Use of Your Mobile Marketing

If you run a business, regardless of industry, your consumers are likely multi-channel shoppers. In fact, many don’t see “channel” anymore. The day of the single consumer touch point is long gone.

The Value of Mobile Engagement

It is no secret that the demand for mobile engagement is greater than ever before.  You hear about it from those in your industry, and surely you can see it for yourself if you are monitoring your website’s mobile traffic analytics.

Mobile Strategies You Won’t Want to Miss

It seems that everyone is talking about the explosion of mobile commerce.

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