Connected customers are customers that love your brand. They buy from you again and again, they spend more on your website, and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

Friday, May 11, 2018

I recently overheard my 2-year-old daughter talking to Amazon’s voice assistant Alexa, and two things struck me. First, she doesn’t distinguish the disembodied voice from that of a regular human. Second, she barks orders at Alexa in a way that would be considered rude by any social convention.

Read more at Fortune.

Friday, Apr 20, 2018

From the disparity of women in the tech industry to bots replacing us at work, here’s the latest press roundup from LivePerson.

Closing tech’s great gender divide

LivePerson CEO Robert LoCascio sat down with CIO to discuss the gender gap in AI, specifically, and the tech industry overall. You can read it here.

Friday, Apr 13, 2018

The word “interface” has a single association for most of us. We often think of web or mobile design: at a simplified level, a combination of coding languages HTML and CSS used to provide us with the tools to interrogate information from the web. Read more onForbes.

Friday, Apr 13, 2018

When people started building websites in the mid-’90s, it was under the assumption that e-commerce would very quickly eclipse old-fashioned bricks-and-mortar shopping. But after more than two decades, only 8–9% of sales happen online. It sounds strange to say it, because our smartphone-dependent lives feel quite different from before, but e-commerce on the internet has failed. Read more at Engage Customer.

Tuesday, Apr 10, 2018

The technological advancements of our time make it difficult to remember life before the internet. Smartphones and dependable wifi are mainstays of our lives, and most everyday activities — like ordering lunch, reading the news, and catching up with friends — are now fully digital experiences. This aspect of modern society has also transformed how we shop and communicate with retailers.

Read more at CEO Magazine.

Friday, Mar 23, 2018

There’s been a lot of buzz around bots, AI, and messaging lately. Here’s a roundup of recent press from LivePerson about conversational commerce, the technology industry’s gender gap, and how major banks are deploying bots.

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