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The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

Thursday, May 25, 2017

LivePerson recently conducted a survey to uncover what consumers wanted from their preferred airlines in terms of customer service communications. After surveying 1,200 US-based consumers age 18+ who travel four or more times a year, we found that messaging plays a key role in increasing the overall satisfaction consumers feel with their preferred airlines.

Tuesday, May 9, 2017

When you’re trying to get in touch with a friend to make plans, how do you do it? E-mail, text, Facebook? What you probably don’t do nowadays is call them. Why, then, are we still forced to communicate with brands through an 800 number? At one time, call centers were the only interactive connection between consumers and brands, aside from the in-store experience, and often, in-store sales associates would not have the resources to solve customer issues.

Monday, Apr 24, 2017

Since the creation of the concept of robots, they have usually been imagined as humanoid creatures, modeled after our own appearance: head, torso, arms, legs and, so on.

Even though there’s no good reason why robots should have those things, people tend to imagine the future by taking a facsimile of what we know today and projecting something very similar in the future, with an added twist of Future-ness.

Wednesday, Apr 12, 2017

Bradford Cross, a founding partner at machine learning and big data venture capital fund DCVC, wrote an interesting post on his blog about the impending end to today’s bots hype period, including one section called “Bots Go Bust.” He is right in the sense that hopes for bots will soon crash to Earth, the f

Tuesday, Mar 14, 2017

In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream.

Wednesday, Mar 8, 2017

When it comes to technology, change is constant and rapid. However, while consumers adopt new gadgets, platforms, and services quickly, why do established brands scramble to keep up?

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