4 Ways to Create a Culture-Driven Workplace

Posted by
Hollie Ellison
Senior Marketing Manager, Events
Tuesday, April 5, 2016 - 12:25

A great UX is important for your customers. But what about UX for your employees? At LivePerson, we put a lot of time into our employees’ experiences day in, day out. And we’re constantly rewarded for it: Our Atlanta office was recently named a Top Workplace, Crain’s recognized us in New York, BuzzFeed called out our gorgeous office in Hudson Yards, and Gothamist had this to say. Our culture is the air we breathe, and making sure LivePersons around the world feel valued and heard is a guiding principle in our day-to-day success. Turns out we’re not alone.

Last week, we brought some of the top folks at CultureIQ, PLASTARC, The Muse, Next Jump, and LivePerson together in our New York headquarters to discuss how to create a culture-driven workplace before a slew of industry specialists, HR groups, thought leaders, and more. Our chief of staff Kristy Sundjaja made some opening remarks, PLASTARC CEO Melissa Marsh delivered the keynote, and a panel discussion and Q&A followed. Below are four key takeaways from an awesome night and enlightening event.

1. Your workspace doesn’t dictate your culture...but it definitely affects it. When we talk about culture, we’re really talking about how it’s expressed and how we treat each other. Culture is the sum of all your people, what they value, and how they act toward the things they value. And the office is the nucleus of this culture. Redesigning our office spaces was an employee-driven initiative. Committees only reflect the feedback of a small group, but through surveys and discussions, our offices around the world reflect the people that inhabit them. Talk to your employees, so change is organic.

2. Enable employees to decide how they work best. Smaller, wireless, and off-site technology let companies design their offices for the people, not to accommodate tech, and let people work remotely if they prefer. The Muse is very open about this policy. They empower employees to work from home if it’s more convenient or productive to work from the comfort of their couches. Although Elliott Bell, director of brand strategy and community, acknowledges that this might be difficult for traditional businesses to grasp, in an unlikely twist, when employees have this option, The Muse has found that they only take advantage of it once a week.

3. What’s more important than company? Teams. Maybe your company is a multinational conglomerate. It’s the smaller groups within those types of organizations that show appreciation for individuals. When someone feels included in a team, it changes their perception of how they’re valued by the company. And they’re going to want to remain a part of that team. It’s so much more than just office perks. Perks only help get you through the day — teams sustain you in the long term.

4. At the end of the day, it’s all about connection. The final question asked our panelists what the one change they made that had the biggest impact on their culture. It was no surprise to us they all related to connections. For Next Jump, it was reimagining an office room as a garden, where employees can enjoy family-style lunches or just get their work done in a more relaxed environment.The Muse created “Things That Suck” — a program where everyone comes together for 20 minutes a week to pitch in and help fellow employees with their most difficult or annoying tasks. And here, we totally revolutionized the way we run meetings, removing tables, sitting in a circle, and starting each meeting with a connection exercise. This eliminates the hierarchy and brings people together in a way that windowless conference rooms just can’t.

Nearly 70% of employees aren’t engaged at work...which means a lot of businesses aren’t doing their jobs. Engagement is a two-way street, and companies that fall short will lose valuable employees to the competition. The good news, of course, is that companies can do a lot to design a workplace that people want to be in — both physically and culturally. All they have to do is care.

Want to work somewhere you'll love what you do and who you work with? We don’t blame you! Explore your options at LivePerson.

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