(Im)Patient Connection? Putting the “Care” Back into Healthcare with Mobile Engagement [Upcoming Event]
Mobile is a total game changer in everything we do. It’s recently overtaken desktop computers in user numbers, and mobile apps had a whopping 1.4 billion users in 2015 — even trumping social media. These stats are only projected to climb.
Mobile has infiltrated nearly every aspect of our lives, including how we manage our health. For patients, it’s become the go-to way to research, track, and maintain their health. For example, Zocdoc makes life easier by giving patients control — letting them see doctor availability and book appointments online instead of having to wait for their provider’s response. And other apps, like FitStar Virtual Trainer, Noom Coach, HealthTap, and 100,000+ more, play a part in how they maintain their health, manage existing medical conditions, and stay on track with their fitness goals.
The one thing that hasn’t changed? How patients connect with their healthcare providers. They still need to dial a 1-800 number and wait on hold to speak with a representative. Even the aforementioned Zocdoc only solves the scheduling headache. Where’s the urgent care when you need it? Each year people spend roughly 3.6 billion minutes on hold. That’s a lot of time wasted. Prognosis: not good.
Finding the right remedy.
Industries from retail to financial services have adopted mobile to connect with customers, and this has forever reshaped the way people expect to communicate in terms of immediacy and efficiency. When it comes to their health, these expectations are not being met.
However, mobile messaging could be the fix to long, frustrating wait times with the doctor’s office. Apps, SMS, and the mobile device as a platform itself allow for continuous, always-on engagement. Aside from transactional benefits, they also help strengthen the relationship between patients and providers. Because if there’s anyone you need to trust, it should be your doctor.
From February 29 – March 4, stop by our booth at the 2016 Healthcare Information and Management Systems Society’s (HIMSS) annual conference and exhibition in Las Vegas. We’ll be at booth #11028 and kiosk #15102 in the Connected Health Area. There’s still time to register, so get your tickets before they’re gone!
To examine this further, join me at HIMSS 2016’s Connected Health Theater, where I’ll present “(Im)Patient Connection? Drive Mobile Engagement!” I’ll discuss current mobile trends and the role of mobile in creating a healthy, long-term relationship with patients and customers — both improving the way they connect with healthcare providers and enhancing the experience of researching, selecting, and understanding their insurance coverage. I’ll be speaking on Tuesday, March 1, from 10am to 10:30, so stop in to hear more about the future of healthcare connection.
In the spirit of connectedness and making a difference, we’re donating to charities this year in lieu of giveaways. Choose between The Preston Robert Tisch Brain Tumor Center, the National Multiple Sclerosis Society, and St. Jude Children’s Research Hospital, and we’ll donate $1 to that organization on your behalf.
They say what happens in Vegas stays in Vegas, but we hope you’ll take home these findings and share them with your team. See you next week!
Want to learn more?
On Tuesday, March 10, at 12pm EST, connect with me again as I join forces with DeVry University for a very special webinar: “How DeVry Does Digital: Targeting Today’s Prospective Students.” Together, we’ll cover:
- How mobile and digital adoption affects the way you attract and engage prospective customers.
- Best practices using technology to enhance the acquisition and service experience.
- What’s next for education and how to adapt current programs.
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