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eCommerce

“Alexa, what are your deals?” — shopping via voicebot appears to be a sleeper hit, with over 70% of Alexa owners trying it, and almost half doing it regularly

While consumers like it, they have some lingering mistrust about its accuracy

Amazon’s “Prime Day” is the company’s answer to Black Friday and Cyber Monday, when Amazon offers discounts and puts items on sale that are not typically discounted.

Are You Forcing Customers to the Dark Side with a “Dearth” of Connection Options?

The holidays are still upon us, and, given the numbers I’ve seen, everything is going great!

Prepare for the Most Connected Holiday Ever

There are many types of holiday enthusiasts. Like those who are already blaring “White Christmas” on October 1 and basking in the joy of early coupons.

76 Days to Cyber Monday [On-Demand Webinar]

With the back-to- school push behind us, retailers are gearing up for the biggest season of the year: holiday. Specifically, Black Friday and Cyber Monday.

The Results Are In: Is Cyber Monday Still Relevant?

The holiday shopping season got off to a strong start this year with Thanksgiving Day, Black Friday and Cyber Monday all reaching new records, with an increase in online sales at 32 percent, 26 percent, and 17 percent respectively. Online traffic is growing leaps and bounds, but does Cyber Monday’s digital growth, seemingly stunted compared to its offline counterparts, spell disaster for the cyber-centric holiday? Not exactly.

According to Adobe’s 2014 Digital Index Online Shopping data, Cyber Monday online sales in the U.S. totaled $2.65 billion, overtaking last year’s Cyber Monday as the biggest online shopping day in history. While many observers, from journalists to analysts, have speculated the death of Cyber Monday, we think the data tells a more valuable story.

Cyber Monday is not dead, but as consumer preference shifts, the concept is becoming obsolete and brands will have to adjust. The term “online shopping” is becoming redundant terminology for “shopping,” period. This is because the gap between online and offline consumer behavior is closing.

How to Succeed in the Mobile Movement

The Internet as we knew it is no more. Mobile is the new Internet, and it’s better.

The Consumer Confidence Gap: Why the Digital First Generation Needs the Human Touch

The consumer confidence gap: You’re shopping, you have intent to buy, but you just aren’t 100% sure … Have you ever done all the research, know how to make your purchase (you really don’t need support), yet, you just need t

Moosejaw Brings Fun, In-Store Experience to Digital

When two brothers, Robert and Jeffrey Wolfe, opened Moosejaw’s first brick-and-mortar store in 1992, the outdoor recreation apparel and gear company did so with the intent of creati

Twitter and Live Chat Make the Perfect Marriage

As LivePerson’s social media manager, I do a lot of social listening on behalf of the company. What am I listening for? People talking about our brand or the industry at large; consumers sharing their experiences using live chat; innovations and thought leadership in customer engagement, just to name a few of the areas I tend to tap in to. Social listening is a great way to keep your finger on the pulse of how people view your brand and what’s coming up on the horizon that could impact your business. But how can brands truly maximize their listening efforts?

LivePerson Celebrates Small Businesses during #SBW2014

Did you know that over half of Americans either work for or own a small business?

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