Turning Browsers Into Buyers White Paper
For many businesses, high-touch digital engagement can be a high-cost channel. However, when paired with the power of predictive analytics, brands can proactively engage with high-impact visitors, or in other words, a visitor who significantly affects your business goals, brand, and ROI.
In this whitepaper, we focus on three key elements in the high-value visitor’s path to purchase: product research, digital channel of choice, and checkout. After taking a close look at the opportunities you might be missing in these areas, this white paper turns the attention to three proven practices for delivering a high-quality experience when it matters most in order to deliver the best results.